Ways to Maximize Your Online Fundraising Efforts
Before asking for donations, make sure you know how to “ask.” The ask should be personal, emotional and natural. It should reflect your personality and should not be formal or sound rehearsed. Every ask should include:
- The need you are trying to address
- Why it is important
- What you are doing about it
- “Will you help by doing X?”
Here’s an example:
1500 children are diagnosed every year in Canada with cancer. As a parent, I can’t imagine being told my son/daughter/neighbour’s child has cancer. That has got to be the most devastating news any parent can hear. I signed up for Tour for Kids a 3 day cycling event and I’m riding 100+ kms each day. The funds I raise will help send a kid living with cancer to camp and experience all the great camp activities normal kids get to experience. Will you help me today by making a donation of $50?
10,000 children are living with cancer in Canada. Many of these children live with physical after-effects such as blindness, deafness, growth issues, mobility issues, heart or kidney issues. These long term effects and the toll they place on young people and their families brings with them a host of psychological, social and economic issues. Camp is there for children and families and helps improve both the immediate and long term aftermath of childhood cancer. This year I’m riding 100km/day at Tour for Kids, a 3 day cycling event that supports kids cancer camp in Ontario. Help me today by making a $75 donation and together we can help the kids.
Donors are much more likely to give if they believe their money will not be spent on organizational overhead costs, and they are even more likely to donate if a matching gift is involved. Keep these points in mind when asking for donations.